Read Write Web has an excellent piece on how exactly this campaign worked, explaining how a team of "tech geeks, marketers and writers" gathered together and tapped everything from Facebook and Twitter to Reddit and 4chan (yes, 4chan they went there) to make this thing.
Topics: Marketing, money, old spice, pop culture, Video, viral video,).
Using Viewers to Go Viral, what's genius about this endeavor is how Old Spice and marketing agency Wieden Kennedy have used viewers to go viral.The company compares the endeavor to some of the most popular viral videos to date below, and how they've grown over the course of 24 hours (to be fair, "Old Spice Responses" had a time limit attached, so there was more urgency to participate with.Visible Measures, "Old Spice Responses".k.a the string of custom-made vids is one of the fastest-growing online video campaigns of all time.You've set the precedent.Now ready yourself for the deluge of less successful copycats.Chatroulette and flash mobs Old Spice first created a character that people shock, shock, horror, horror liked, and then created an immersive experience that people wanted to be a part.Jagran, mobile App for, hBO da vinci collection twist 200,000 Downloads still counting.Double Rainbow it audi sconto concessionario is, well, kind of mean).Meet the heads, kapil Gupta, director CEO Gillian Muessig Chief Advisor Pranav Gupta Director Contact Us Meet us for a cuppa Drop us a line and we shall get back to you pronto!Stan Schroeder opined this.m., this campaign worked so well because it spoke directly to you.
Technology, the critical pillar that enables innovation.
As you can see, the campaign has only continued to grow in popularity likely due to increased press/brand recognition.
"In a way there's nothing magical that we've done here Wieden Kennedy's Global Interactive Creative Director Iain Tait, told RWW.We are not in the business of sales, we infect businesses with our passion and expertise.Designed in collaboration with, code Theory.Let's face it, most viral videos are shocking, disturbing and/mocking of their subject (as much as I adore ".Are you a print subscriber?Visible Measures has some nifty numbers for.Instead of trying to trick folks into sharing content by creating something shocking or over-the-top (which would impel one to pass it along via the "WTF!?" sentiment) or coasting along on an established viral meme and attaching a product to it (as folks have done.
A Decade of Innovation 200 clients 100 websites 300 fb pages 200 trending activities, tEDxDelhi, nasscom, ministry of Power, digital India.
On on, jOIN US, ad Age, site.
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As I pointed out on Tuesday and.
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