FCB followed "Ship My Pants" with the equally punny "Big Gas Savings" spot, as well as commercials that revived "Yo Mama" jokes and featured a branded Kmart rap.
Social media is also the great equalizer: Any company can cut through the clutter, regardless of brand awareness or marketing budget.
This wasnt your typical hire a bunch of super fit athletes to promote a cause, this campaign was different in that they used women that did not fit the typical athlete profile (from appearances any). .
"I just shipped my pants, and it's very convenient!" enthuses one elderly shopper; another proclaims, "I just shipped my bed!" While some viewers tagli di capelli per ragazzi alla moda called it "gross" and "vulgar the spot racked up some 20 million views by the end of last year, at one.
Registered in England and Wales.But all contain triggers that get people talking, says Jonah Berger, marketing professor at the Wharton School at the University of Pennsylvania and author of the bestseller.These 10 campaigns are proof.The power trip goes to her head-"This is your life now she sneers to another girl suffering from cramps-but the reign of terror ends with the arrival of HelloFlo "care packages" containing tampons, pantyliners and even candy.Add to that 500 million new tweets per day, and the chances of breaking through to a wider audience can seem virtually nonexistent.Every person who buys from you, every service that works with you, every person who goes to your website-how can you make them more likely to talk about you, share you and bring in new business?Mark Fidelman, Contributor I write about social, mobile and marketing trends.So far the original video has over 8 million views and hashtag #ThisGirlCan was shared millions of times.This story appears in the, may 2014 issue of, entrepreneur.
The Campaign, the Canadian Football League (CFL) used a series.
Fernandez has spent many years as a traditional speakers bureau and now finds himself handling anything from corporate events to new product launches.